A playbook for product managers
Your roadmap, wrapped.
Turn a long roadmap session into a one-minute video and a landing page people actually open, in the spirit of a year-in-review “Wrapped”.
Why bother
Nobody rewatches a 90-minute roadmap session.
The session is where the work is shown. The wrap is what people remember, share and come back to.
People skim
Most of the company won’t watch the recording. A minute of the best moments reaches the people who missed it.
The field needs the short version
Sales, success and support need one place with what shipped, what’s next, and how to talk about it.
The chat is gold
The questions, tips and reactions in the session chat are the best FAQ you’ll get. Keep them.
What you make
Two things, from one source.
Write the content once, as a short structured file. Both outputs come from it, so next quarter you change the numbers, not the design.
The video
- 45 to 60 seconds, about ten scenes.
- A cover, the headline number, the top 5 that shipped, the teams, and what’s next.
- Numbers that count up, lists that build, your brand’s colors and shapes.
- Play it to open the next all-hands, or post it in Slack.
The landing page
- The video up top, with links to the full recording and the deck.
- What shipped, what’s next, with the disclaimer built in.
- The chat: busiest moments, top questions with answers, tips from the field, links people shared.
- Thank-yous to the teams behind it.
How to make one
Five steps.
The first one takes the longest. After that, it’s a template.
- Collect what actually shipped
Start from the slides marked delivered, and keep only what’s generally available. Pick one headline number and the top 5.
- Pick three themes for what’s next
Headline themes only, each with one line on what it does, not when it ships.
- Mine the session chat
Count messages and people, find the busiest moments, pull the most-liked message, the questions that got answers and the tips worth passing on. Drop names.
- Write it as content, not slides
Put every text and number in one structured file. Have an AI assistant build the animation and the page from it (the starter prompt is below), then render the MP4.
- Publish and send
Upload the video, put the page where your company already looks, and send an email with the highlights in it, since most people won’t click.
Keep it safe to forward
Rules that saved us rework.
A wrap travels further than the session. Assume it reaches a customer.
- Only what’s shipped and generally available. No beta or preview items.
- No dates or counts on what’s next, and “our direction, not a commitment” on every forward-looking frame.
- No customer names, deals, pricing or revenue signals.
- Mock product screens are tagged “Illustrative” and use sample data.
- Chat quotes without names, lightly tidied. Thank teams, not individuals.
- No third-party model or vendor names, and no internal problems.
Start here
A starter prompt.
Paste it into your AI assistant with your deck and the session chat export. Fill in the brackets first.
I'm a product manager. Turn our [quarter] product roadmap session into a "Wrapped": a one-minute animation and an internal landing page. Inputs: the deck, and the session chat export. 1. Content first. Write one JSON file with every text and number, as about ten scenes: - A cover: the quarter, then "Product Roadmap, wrapped". - The headline number of capabilities delivered last quarter, with 3–4 theme tags. - The top 5 delivered items, one line each on what it does for the user. - The teams or areas behind it. - "Up next": 3 headline themes, one line each, no dates. - Session chat stats and the most-liked message, without names. - An outro. 2. The animation: a self-contained HTML page at 1920×1080, driven by a seekable timeline, so it can play live or be rendered frame by frame to an MP4. Use our brand colors and fonts. Aim for 45–60 seconds. 3. The landing page: the video at the top, links to the full recording and the deck, then what shipped, what's next with the disclaimer, and a chat section (busiest moments, questions that got answered, tips from the field, links shared), and thank-yous to teams. 4. Before you finish, check everything against these rules: only generally available items, no beta or preview, no dates or promises on upcoming items, no customer names, deals or pricing, no third-party model names, and chat quotes without names. List anything you're unsure about.
That’s a wrap.
Try it on your next roadmap, release or QBR. If you do, I’d love to see it.
The sample above is a made-up company with made-up numbers. No real product, customer or company data is on this page.